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Home Latest News Proton overseas sales picking up speed - The Star Online

Proton overseas sales picking up speed – The Star Online

PETALING JAYA: Proton Holdings Bhd sold 9,440 cars in May, a reduction of 37.1% compared with April, although its international sales division recorded its best month since March 2013.

In a statement, the car maker said its overseas sales efforts continued to gain momentum despite international markets going through varying degrees of the movement control orders (MCOs).

“With 669 units comprising Proton Saga, Proton X50 and Proton X70 exported in May, the company’s international sales division recorded its best month since March 2013.

“As a result, total export sales for 2021 are now less than 100 units behind the total for the whole of last year, ” Proton said in a statement.

Meanwhile, it said chip shortage and MCOs in the country have impacted the automotive industry causing the total industry volume (TIV) to fall month-on-month in May by 20%.

According to Proton, the development followed two consecutive months of strong sales whereby the TIV had averaged over 60,000 units.

“Car sales in Malaysia dipped in May due to chip shortage and the MCO in the middle of the month. Despite most industry players having healthy order books, most brands struggled to meet demand, ”

Proton Edar chief executive officer Roslan Abdullah (pic above) said in the statement. “For Proton, our numbers were high enough to retain second overall in the sales table and we also received a welcome boost from our export division which set a 98-month high despite restrictions on international shipping, ” he added.

Cumulatively for the domestic market and exports, Proton said it sold 9,440 units last month, which is a reduction of 37.1% compared with April, and this added up to a market share of 20.3%.

“Up to the end of May, total volume stands at 57,283 units with a year-to-date market share of 23.5%, which is an increase of 2.4% over the previous year.

“After becoming the overall market leader for April, the Proton Saga relinquished its hold on the crown but still ended the month as the A-segment sedan sales leader with 3,786 units delivered, ” it added.

Proton noted that the Saga was one of its four models which had managed to lead in their respective class.

Business as usual was disrupted without warning in 2020, said Roslan.

“To remain competitive in an unpredictable environment, Proton along with its vendors and dealers need to have the flexibility to pivot quickly to take advantage of unexpected opportunities.

“As such, we will intensify our efforts to implement a framework, to meet upcoming regulations locally and internationally, which is vital for future growth, ” he said.

“We are also finalising our model launches for the rest of this year.

“The current lockdown will push some of the dates back, but we remain committed to meeting our launch targets and creating some excitement for our customers in 2021, ” he added.

The company also noted that the Proton X50 and Proton X70 continued to lead their segments by a considerable margin.

The X50 managed to achieve 1,899 unit sales in May while the X70 posted sales of 1,523 units last month, the company said.

Moving forward, Proton said that the lockdown measure that had come into effect on June 1 would see car sales being suspended for at least two weeks and perhaps longer should it be extended to lower the rate of Covid-19 infections.

“Unlike last year, service centres are allowed to operate, so Proton will be accepting cars from customers who have booked an appointment, ” the company said.


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